Analysis of the Development Trend of China Textile Machinery Enterprises2017-11-27 Source：HENGYE MACHINERY CO.,LTD OF DONGGUAN CITY
At present, the international textile machinery manufacturing industry to speed up the pace of adjustment, manufacturing localization, quality of globalization, comprehensive services, intellectual property is currently the world's advanced textile machinery manufacturing enterprises in the development of the four major trends. These four major trends are not only the direction for future development of domestic textile machinery manufacturers, but also bring about tremendous changes for themselves.
Localization of machinery manufacturing industry has become the consensus. With the continuous development and huge foundation of the domestic textile industry, our country has become a new manufacturing center for many international textile machinery enterprises. Nowadays, many internationally renowned textile machinery manufacturers have invested and set up factories in China. For example, Saurer, the world's largest textile machinery manufacturer, set up a factory in Suzhou. Many of these international textile machinery manufacturers have already achieved their localization in China and some have basically formed their productive capacity.
For the local textile machinery manufacturing enterprises in our country, the influx of these international crocodiles brings us own experience in product design, manufacture and management and provides opportunities for learning. On the other hand, these international Giant crocodile has a mature management system and rich experience, inevitably constitute the enterprise's own threats and challenges. In the face of these international crocodile, China's domestic textile machinery manufacturing enterprises choose to be swallowed or in turn capture the crocodile, which is placed in front of each company CEOs a test paper.
Some advanced international textile machinery enterprises in order to enhance their market competitiveness, has begun to introduce users for their registered trademarks, the standard certification system to confirm the user's use or maintenance requirements, while providing users with the use of their products, quality assurance, strengthening Its quality and brand advantages. On the other hand, in our country, how many domestic enterprises in our country can provide users with value-added services such as trademark registration and standard certification, and how many enterprises can provide customers with quality assurance that their products are used. Most enterprises in order to improve short-term market share, desperate to make a fuss about the cost, want to win cheap, but this method is a myopia. Low-cost strategy will often affect the quality of the product, the ultimate damage is the development of enterprises themselves. Globalization of quality standards for textile machinery manufacturers, is the need to focus.
Some well-known international manufacturing companies have begun to provide customers with a wide range of enhanced services, in financing, factory design and installation, training, commissioning, special process integration, automation and engineering contracting, etc. all-round, global and all-weather Localization services. Perhaps a large part of the domestic textile machinery manufacturers will think this service is not important, or do not have the capacity in this regard. In fact, from the international market trends, market competition has been gradually transformed from a simple product competition to service competition. Textile machinery manufacturing enterprises will be the direction of how to extend customer service.
The factors that determine the development of an enterprise are not limited to mere product quality, but competition around intellectual property has also become the subject of competition. International advanced textile machinery manufacturers not only strengthened the application and registration of patents, but also strengthened the rights protection actions. Although strengthening the protection of intellectual property rights is a topic of clichés, most domestic manufacturers of textile machinery do not have strong awareness of their own property rights. Some enterprises have sufficient intellectual property protection in China. However, there is no such awareness in the world and they are often advanced Instead, others are registered with sex. Strengthening intellectual property awareness is the top priority of the textile machinery enterprises.